ABOUT THE PRESENTER

    For over a decade, Dr. McKenzie-Mohr, an environmental psychologist, has been incorporating scientific knowledge of behavior change into the design and delivery of community programs. A professor at St. Thomas University in Canada, he has assisted in Canada’s public education efforts on climate change and served as a member of Canada’s National Round Table on the Environment and the Economy.

As the founder of community-based social marketing, he has repeatedly illustrated its utility in his writing, workshops, and consulting.

WHO SHOULD ATTEND

    If you design or fund programs to encourage individuals or businesses to engage in behaviors beneficial to a sustainable future, this workshop will have relevance for you. Areas of interest include:
  • Waste reduction
  • Water conservation
  • Watershed protection
  • Nonpoint source pollution
  • Energy efficiency
  • Air quality
  • Habitat Protection
  • Pollution Prevention
  • Landscaping and lawn
  • Environmental health
  • Re-use/Source reduction
  • Marketing
Please indicate an area of interest for each person registered. For more information on Community-based Social Marketing and Dr. McKenzie-Mohr, visit the CBSM website at www.cbsm.com. If you have any questions, please email Leesa Souto at Lsouto@mail.ucf.edu or telephone 321-722-2123. Payment and registration must be received before March 1, 2006!

Register On-line Here

Download Information Form Here

Hotel Information

WORKSHOP TIMES & LOCATION

Introductory Community-based Social Marketing
    March 7, 2006 - Tues. 8:30am-4:30pm

    Register here for Introductory Workshop

Advanced Community-based Social Marketing**
    March 8, 2006 - Wed. 9:30am-5:00pm
    March 9, 2006 - Thurs. 8:30am-3:30pm

    Register here for Advanced Workshop

**The advanced workshop is open to those who have either attended the Introductory workshop or have read Dr. McKenzie-Mohr’s book (available at www.cbsm.com)

Leu Botanical Gardens (Get directions!)
1920 N Forest Ave
Orlando, FL 32803
407-246-2620 - www.leugardens.org

REGISTER HERE

To register, please fax or mail the registration form or click here to register on-line Register early as these workshops frequently fill up well in advance.

THE WORKSHOPS

An Introductory workshop will be held on March 7 to introduce community-based social marketing and provide participants with the knowledge they need to deliver cost effective programs. The Advanced (two-day) workshop will be held March 8 & 9 to further explore community-based social marketing research and program evaluation. The workshops cover how to:
  • Identify the barriers to desired behavior change
  • Use behavior change “tools” to design more effective programs
  • Pilot test a program and
  • Evaluate the impact of a broadly implemented program
Meals are included in the registration fee. The Introductory workshop registration includes a copy of Dr. McKenzie-Mohr’s book, Fostering Sustainable Behavior: An Introduction to Community-based Social Marketing available at www.cbsm.com

Thank you to our sponsors!